Interesting perspective from The New York Times on how Super Tuesday and the Super Bowl combine to provide a retro-moment for media consumption. Hard to argue that today isn't one of the most TV centered days in recent memory. Highlights include:
“There has been this aligning of planets,” said Marty Ryan, executive producer of political programs at Fox News. “We have 22 states and two competitive elections. That is the first time that has happened in 50 years and it takes place just two days after the Super Bowl.”
Say what you like about Fox, they really know how to make a handoff. Just as “American Idol” ran interference for the startup of “The Moment of Truth,” so the Super Bowl will serve as a vigorous lead-in to Super Tuesday. Touch that dial and you might get tackled.
The Super Bowl is one of the last bastions of mass media in a fractured universe, and trust the News Corporation to make the most of it.
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