McCain is charming his way through the Republican Party. Now with President George H.W. Bush's endorsement under his belt, McCain can add increased credibility to his growing list of achievements. Not only does the endorsement connect him to the rest of the influential Bush family, even garnering President George W. Bush's opinion that "if John's the nominee, he'll win," but it also reassures the conservative Republicans in the GOP that McCain might be worthy of their votes. He's going to use this endorsement to impress conservatives for as long as it will carry him.
41's endorsement is more than a major win for McCain, however. It's a way to stay active in the media. What with Hillary and Obama hogging the spotlight, it makes it difficult for any Republican to find another 15 minutes of fame. McCain is going to have to work hard to continue being noticed in a favorable light while continuing to earn the support of wary conservatives in the Republican Party.
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