Monday, February 11, 2008

Does changing campaign managers make a difference when you’re losing the lead?

Patti Solis, Hillary Clinton’s former Campaign Manager, stepped down from her position this week. Now the ultimate question is, does Mrs. Clinton believe this is what it will take to change the downward slide in primary state victories? Hillary’s recent losses in Washington, Louisiana, and Nebraska, is said to have been the deciding factor of her changing her campaign leadership. Although it is not “winner takes all,” and she is still very much in the race, momentum is what she is trying to change.  

Hillary’s selection of Maggie Williams as her new campaign leader is a very solid decision.  Maggie was with both Patti and Mrs. Clinton for years. The inside workings of the campaign should not suffer due to this change. Her ability to utilize the Internet for contributions is another reason a change was sought. Hillary needed to infuse 5 million dollars of her own money towards the cause when her treasury was short of funds.  This lack of watching the purse may be the largest reason for a change.  

The changing of the leadership may be a good strategic move.  Getting the media to redirect their attention from the momentum of Obama, while she makes her move on the larger upcoming states of Texas, Ohio, and Vermont. If she proves victories in these key upcoming states, this management move will be seen as brilliant. If she does not appear to emerge victories in these key states, it may be a brokered convention, and Hillary may still pull the ultimate victory. What do you think?

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