Democrat Barack Obama said today that rival Hillary Clinton is trying to scare voters with a new television ad that raises the prospect of a foreign crisis over images of children asleep in their beds. He said, "We've seen these ads before, they're the kind that play on people's fears to scare up votes. Well, it won't work this time, because the question is not about picking up the phone. The question is: What kind of judgment will you make when you answer?"
So now the question is, is Hillary deliberately trying to use scare tactics? Or, is she simply trying to express that she is the most capable candidate to handle emergency situations? Was it wise for her to use this approach? I personally don’t think so, because channeling fear is not an effective way to increase likeability and trust. Obama’s response to this ad is very insightful. He is again using his “I opposed the war from the start” claim, but this time, in response to this ad, it is very effective. The point of Hillary’s ad is to show that she can be trusted to make a crucial and quick decision. However, Obama points out that this isn’t so, because her history has proven this not to be true. Obama emphasizes his decision was indeed the wisest, and he is proving that he is very quick to make a smart and effective judgment call, and he doesn’t have to use “scare tactics” to prove this. I personally think that this response to Hillary’s ad was fantastic. Do you agree or disagree?
2 comments:
I definitely agree. I think that Obama's response really worked to his favor. This was not a good decision by the Hillary campaign. Perhaps they are just getting desperate now, trying anything they think will increase votes without really thinking things through, especially in regards to how the opposition will respond.
Obama really rose to Clinton's challenge. I think the Clinton campaign is just trying to stay afloat and is in desperation mode. This is becoming very visible to the entire country and in turn could hurt Clinton's run at the oval office. The commercial was not properly thought through because then they would have realized how easily Obama could counter this ad. The result is people seeing that maybe they do not what Clinton on the other end answering the phone.
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