Wednesday, February 20, 2008

Clinton Media in Ohio

Yesterday's discussion leads nicely to a couple of stories emerging about Sen. Clinton's media strategy in key states like Ohio. Assuming that her campaign perceives Sen. Obama has having momentum it isn't surprising to see them embrace a more accelerated ad campaign in the next round of important primaries. Two items to keep in mind.

1) Marc Ambinder of the Atlantic discusses the coming role for pro-Clinton 527 groups in Ohio.

Allies of Hillary Clinton plan an expensive, stealth campaign to buttress her standing in the must-win states of Ohio, Texas and Pennsylvania.
They're canvassing Clinton donors for pledges of up to $100,000 in the hope of raising at least $10M by the end of next week. The money will be placed in the account of a political committee organized under section 527 of the tax code.

UPDATE: Here is the ad


2) We watched Clinton's new 'Night Shift' ad. I am linking it below and encouraging folks to see if it the ad gains any 'megaphone' effect of additional coverage in free media. Remember we speculated about the role that the ad's closing line 'she has worked the night shift too' might generate. Please do comment if you notice any such coverage.

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