Tuesday, April 15, 2008

Obama is clever...

I just wanted to share an experience with the class and tell them about some advertisements I was viewing in another class regarding Obama vs. Clinton. It seems that most of Clinton's advertisements were reactive and a desperate attempt to come back from what ever criticisms she received from the media the previous week. Whereas Obama ensured that his advertisements were personable and approachable. He did this by employing two different tactics. His advertisements often took place in areas that he said needed help. For example, there was an ad in the middle of a construction pit where he was discussing better opportunities for workers. Another tactic he used was making sure that he related to the public. He showed pictures of his family growing up and showed the Caucasian side of his family to show that he is not only the African American candidate but also a candidate that looks like everyone else! He is very clever...

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